"A blog?! But I've got nothing to say!"
Au contraire, friend. Your professional expertise makes you the ideal person to write a blog.You know much more than you think you do. Share your knowledge!
Here are four reasons why a writing a blog for your business is an opportunity you can't afford to pass up –– plus one bonus reason why it'd be good for you.
1. WRITING A BLOG WILL BUILD TRUST WITH YOUR AUDIENCE.
Writing about your area of expertise positions you as an expert in your field. Sounds obvious, right?
Think about it.
If Miss Mary Mack writes a book about how to jump so high you'll touch the sky, you'll probably think something like, "Oh wow, this lady must really know what she's talking about when it comes to jumping if she wrote a whole book about it! If I need to learn more about sky-high jumping, I'll definitely turn to Miss Mary Mack."
She wrote about what she knows; ergo, she's an expert.
This applies to you, too.
Do you know more about topics concerning your business than your clients or customers? If so, you're an expert in their eyes.
Does this mean you are THE expert in the entire world and no one knows more about X than you? No, of course not. But as long as you know more than your audience about whatever you're writing about, you're the expert.
By writing a blog on your site, you'll be providing knowledge and insight about your business area to your audience. In short, you'll be educating them.
What happens to you when you learn something from someone else? Don't you start trusting them more? You may not be aware of it, but chances are good that learning valuable info from another person makes you trust what they have to say. Your audience will see that you know what you're talking about.
This builds trust – and loyalty. You'll become their go-to guide when it comes to learning more about your specialty.
So think about it – what information do you have to share? Now get out there and share it, you expert!
2. YOU CAN TALK ABOUT YOUR SERVICES WITHOUT HAVING TO DO A "HARD SELL."
Hate sounding like a stereotypical salesperson? Do you feel sleazy when trying to sell your services? (I totally feel the same way!)
Writing a blog gives you a platform to mention your services without feeling like you've gotta beat someone over the head with your sales pitch. It's a much more organic, pleasant, low-key way of letting your potential clients know what you have to offer.
Let's say you're a cat herder.
Write about the best methods to herd cats, or the number one problem people face in cat herding, or why cat herding should be left to the pros.
In each of these posts, you'd bring attention to the fact that you're a cat herder without smacking someone in the face with it. You'd also establish your authority on the subject (see #1) and perhaps lead them to think, "You know, maybe it'd just be easier if I hired this person to herd my cats for me."
Voila! You just sold your services without feeling icky.
3. A REGULARLY-UPDATED BLOG KEEPS PEOPLE COMING BACK YOU YOUR SITE TO READ YOUR LATEST POSTS.
We've already discussed how if you provide your website visitors with regular content, you'll build your reputation as an expert within your niche.
Part of that is developing regular readers who are eager to see what you've written most recently. You'll develop an audience – an audience that might share your blog posts or email links to your blog to their friends, leading to increased social media visibility and an even wider audience.
Think of all the people you could be getting on your site!
And from visiting your blog, readers will be exposed to all the other offerings you have, such as email opt-ins, social media channels, free downloads, and of course, your services.
This can only help your business – it certainly can't hurt!
4. YOU CAN REUSE THE CONTENT OVER AND OVER.
You just got invited to speak at a conference! What in the world should you talk about?
[Insert freakout here]
Calm down –– just take a look at your most popular blog posts and recycle the content. Turn the info within the blog post(s) and convert it into a speech or slides or some other kind of presentation.
You can even reuse the content within the blog.
Say you're a frog breeder and you wrote a post about how to pick the best tadpoles.
(Just go with it.)
A few months later, you could recycle the topic in a post about the 4 qualities of championship-level tadpoles. Sure, the subject matter will be almost identical – but you'll be approaching it from a slightly different angle, so you're still providing valuable content for your audience.
See? Easy peasy!
BONUS: WRITING A BLOG WILL BOOST YOUR CONFIDENCE!
“I write because I don't know what I think until I read what I say.”
– Flannery O'Conner, 20th-century American author
(English teacher me says, "GO READ HER SHORT STORIES!")
By writing a blog, at some point the light bulb will come on and you'll think, "Hey, I actually know a lot more than I've been giving myself credit for . . . ." YES!
When you're focused on writing blog posts, you'll pulling your specialized knowledge out of your head and onto the page, where you can share it with tons and tons of people who don't have the same knowledge base you do.
You may think something in your field is really obvious ("c'mon, everyone knows THAT"), but chances are, that exact same piece of info is brand-new information for someone else.
Boost your self-confidence and embrace your expertise –– get going on that blog TODAY!