If you're looking at branding your business and/or designing your website, you probably fall into one of two camps:
You've got some idea of what you want your website/brand to look like, but you're not exactly sure how to go about fulfilling that vision.
You have absolutely. no. idea. where to begin.
Relax! It's OK! In fact, it's totally normal. You don't have to know exactly what you want yet. It's all part of the branding/design process.
So how do you start this process?
The best way, in my opinion, is by creating a mood board (it's also sometimes called an inspiration board).